HDI Admix Live Learn Love

“May you all learn to live with love as one HDI family.”

-Peter Chia,
Founder & Chairman Emeritus


HDI started as a CSR Project by chairman Emeritus Peter Chia when he saw Filipino commuters were forced to wait for public transport under the scorching heat of the sun.

With much dedication, he approached the Metro Manila Development Authority (MMDA) and expressed his intention to construct waiting sheds free of charge.

But to cover maintenance cost, he proposed to place ads on top of the sheds. Thus, in 1991, HDI StopOvers was born.

More than a decade passed, and in 2003, HDI Adventures was founded to address the need for adversity in out-of-home advertising formats.

And to answer the growing digital advertising requirements of our clients, in 2012, HDI Admix was formed.

Since then, HDI StopOvers, HDI Adventures, and HDI Admix have grown to become one of the biggest and most innovative Out-Of-Home media companies in the country.


To be the country’s leading OOH Company which creates continuously expanding advertising avenues for its clients, provides countless opportunities for its people to develop and maximize their personal and professional potentials, and strives to serve the community with a heart that promotes its core values: Live Learn Love.



A Company with an environment of equal opportunity for people to grow and excel in providing excellent customer service that ensures its sustainability driven by love and care for the community.


We are passionate about living life to the fullest with honesty and integrity at our core. We prioritize health, family and relationships because we understand that life is not about acquiring; life is about making a difference in the world we live in.

The joy of learning keeps us passionate and motivated. We challenge ourselves to think better, do better and be better in every way, every day. This mindset across our organization keeps us experimenting and striving for continuous improvement.

We choose to love ourselves, those around us and even those beyond us. It binds us as a family and makes things so much easier when we work and play. A genuine hug goes a long way in telling someone that he or she is appreciated and loved.

By driving the continuous cycle of Live to Learn, Learn to Love and Love to Live, we evolve rapidly to become better. Through our actions, morals and values, we want to inspire those around us to also live, learn and love beyond themselves.


  • 1992
  • 2004
  • 2013

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